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Verified Biz Exchange  /  About the Registry

We Are Rebuilding Trust in Kenya's Business Market.

Verified Biz Exchange was founded on one belief: that every Kenyan entrepreneur deserves a secure, transparent, and commission-free way to sell their life's work.

100%
of listings pass our four-point verification before going live
0%
commission taken from any seller's final sale price
47
counties covered, from Nairobi to the smallest trading towns
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Our Origin

Born From a Gap No One Was Filling

Kenya has hundreds of thousands of businesses changing hands every year — yet the process is broken. Buyers face ghost listings and fraudulent sellers. Sellers lose 10–15% of their hard-earned proceeds to middlemen brokers. Neither side has a neutral, verified platform to trust.

Verified Biz Exchange exists to close that gap. We operate as Kenya's first Verification and Ad-Tech Agency built directly into a marketplace — pairing institutional-grade identity checks with the digital advertising reach to put real sellers in front of genuine buyers.

We do not take commissions. We do not gatekeep buyers. We verify the asset, market it aggressively using pooled advertising budgets across Meta and Google, and help you close the deal on your own terms.

"A seller shouldn't have to choose between paying a broker 15% or taking their chances with a stranger on Facebook Marketplace."
— Founding principle, Verified Biz Exchange
Our Journey

From a Shared Frustration to a Kenya-Wide Platform

We didn't launch with a five-year plan and a press release. We launched with a verification protocol, a handful of pilot sellers, and a promise to keep building in the open.

Early 2026
The problem became personal
Business owners across Kenya were losing hundreds of thousands of shillings to broker commissions and ghost buyers while trying to sell businesses they'd spent years building. The market had no neutral party either side could trust — so we set out to become one.
Q2 2026
Building the verification protocol
Months of work went into a four-point check that cross-references identity, ownership, location, and KRA tax compliance before any listing goes live — and into integrating IPRS, M-Pesa Daraja, Pesapal, and Paystack so payments and identity checks would hold up to scrutiny from day one.
Q3 2026
Public launch across all 47 counties
Verified Biz Exchange opened its doors nationwide with a zero-commission model and full financial transparency on how advertising budgets are spent — a first for Kenya's business marketplace.
What's Next
Deepening trust, not just growing volume
More verification partners, faster review times, and tools that give sellers direct visibility into how their listing is performing — because a bigger platform only matters if it stays a trustworthy one.
Mission & Values

What We Stand For

Every decision we make is guided by a simple promise: build a platform that Kenyan entrepreneurs can rely on — and be proud to be part of.

01
Verification First
Every seller undergoes a rigorous four-point identity, ownership, location, and tax compliance check before their listing goes live. No exceptions.
02
Radical Transparency
We are the only platform in Kenya that discloses exactly where your advertising money goes — 60% to Meta and Google, 40% as our agency fee.
03
Entrepreneur-First
We built this for Kenya's business owners — not investors, not brokers. Sellers keep 100% of their sale price. Buyers get direct access without gatekeeping.
04
Data Security
Sensitive verification documents — National IDs, CR12 forms — are held in encrypted cold storage under protocols compliant with Kenya's Data Protection Act, 2019.
05
Institutional-Grade Marketing
We pool listings together to purchase advertising inventory on Meta and Google at rates that individual sellers could never access alone — giving you a major competitive edge.
06
Speed to Market
From submission to live listing in under 48 hours. Our lean team reviews your application and contacts you if we need anything — no bureaucratic delays.
Our Difference

Why Sellers Choose Verified Biz Exchange

Sellers today mostly end up in one of four places: a general classifieds site like Jiji or PigiaMe, a Facebook Marketplace post, or a traditional broker's office. Each comes with real trade-offs. Here's an honest, side-by-side look at where VBE is different.

Scroll sideways to compare every platform
  Facebook
Marketplace		 Jiji PigiaMe Traditional
Broker		 Verified Biz ExchangeBusiness-only platform
What it's built forCore purpose General items — furniture, phones, cars. Businesses get lost in the noise. General classifieds across every category, not business sales specifically. General classifieds, same limitation — business listings sit alongside jobs and used goods. Business sales specifically, but one person's personal network only. A dedicated marketplace built only for buying and selling businesses.
Seller verificationIdentity, ownership, tax status None. Anyone can post anything, true or not. None specific to business ownership — standard classifieds sign-up only. None specific to business ownership — standard classifieds sign-up only. Informal — usually just the broker's own judgment of the seller. Four-point check against IPRS, BRS & KRA before any listing goes live.
Cost to sellWhat you give up Free to post, but you're on your own for everything else. Free to post; paid "boosts" needed to get real visibility. Free to post; paid "boosts" needed to get real visibility. 10–15% success fee — up to KES 750,000 on a KES 5M sale. Flat upfront fee. 0% commission taken from your final sale price.
Buyer qualityWho actually responds Mostly bargain-hunters browsing for household goods, not investors. Mixed — genuine buyers exist but sit alongside a high volume of tire-kickers across every category. Mixed — same general-classifieds audience, not business-buyer specific. Usually genuine, but limited to whoever is already in the broker's contact book. Buyers land on a platform built for business acquisitions — pre-selected intent.
Advertising & reachWhere your budget goes Organic reach only, or whatever you personally boost — no dedicated spend. Paid boosts sold per-listing; how they're spent isn't disclosed to you. Paid boosts sold per-listing; how they're spent isn't disclosed to you. Undisclosed — you rarely know how or where a broker is marketing you. 60% of pooled ad budget to Meta/Google, 40% agency fee — published openly.
Payment protectionHandling the money None. All payment arranged privately between strangers. None built in — payment is arranged off-platform between the two parties. None built in — payment is arranged off-platform between the two parties. Broker may mediate, but there's no formal payment infrastructure. Verified identity on both sides before money or documents change hands.
Support during the saleWho helps you close None — you negotiate, screen, and close entirely alone. None — customer support covers the site, not your specific negotiation. None — customer support covers the site, not your specific negotiation. Hands-on, but the broker sits between you and the buyer the whole time. A named broker on your deal, plus direct buyer contact via dashboard or WhatsApp.
Verified Biz Exchange
Business-only
What it's for
Dedicated business-sale platform
Seller verification
Four-point check vs IPRS, BRS & KRA
Cost to sell
Flat fee, 0% of sale proceeds
Buyer quality
Pre-selected buyer intent
Ad spend
60/40 split, published openly
Payment protection
Identity verified both sides
Support
Named broker + direct buyer contact
Traditional Broker
What it's for
Business sales, one person's network
Seller verification
Informal, broker's own judgment
Cost to sell
10–15% success fee
Buyer quality
Genuine but limited in number
Ad spend
Undisclosed
Payment protection
Informal mediation only
Support
Hands-on, but broker gatekeeps buyer
Jiji
What it's for
General classifieds, all categories
Seller verification
None specific to business ownership
Cost to sell
Free post, paid boosts for reach
Buyer quality
Mixed, not business-buyer specific
Ad spend
Not disclosed per listing
Payment protection
Arranged privately off-platform
Support
Site-level only, not deal-specific
PigiaMe
What it's for
General classifieds, all categories
Seller verification
None specific to business ownership
Cost to sell
Free post, paid boosts for reach
Buyer quality
Mixed, not business-buyer specific
Ad spend
Not disclosed per listing
Payment protection
Arranged privately off-platform
Support
Site-level only, not deal-specific
Facebook Marketplace
What it's for
Household items, not businesses
Seller verification
None at all
Cost to sell
Free, but entirely self-service
Buyer quality
Bargain-hunters, not investors
Ad spend
Organic reach only
Payment protection
None — strangers, no verification
Support
None — entirely on your own
The People Behind Every Deal

Meet Our Broker Team

Every listing gets a named broker, not a ticket number. From the first document you upload to the day a buyer signs, one of us is personally walking the deal forward — for both sides of the table.

Kenneth Mutahi — Lead Broker
Kenneth Mutahi
Lead Broker
Personally reviews every high-value listing before it goes live and steps in directly on complex negotiations — so both sides always have someone senior to call when a deal gets tricky, not a queue.
FA
Franshia Akuti
Verification Broker
Runs the four-point check against the Business Registration Service, IPRS, and KRA on every seller before a listing is approved — so a buyer's first phone call is to a business that's already proven real, not one they have to investigate themselves.
PW
Pricillah Wangui
Buyer Relations Broker
Screens every buyer inquiry for genuine funding and intent before it ever reaches a seller's dashboard, then hand-matches serious buyers to the right listings — filtering out the tire-kickers and ghost offers sellers used to lose weeks to.
DM
Dennis Mwangi
Seller Success Broker
Guides sellers through document upload, listing setup, and their dashboard step by step, and keeps the encrypted paper trail — mandates, verification records, offer history — intact from first inquiry through to closed handover.
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Trusted Partners & Integrations
Built on Kenya's Most Trusted Infrastructure
Every integration is chosen to give sellers and buyers the highest levels of security, compliance, and payment reliability.
M-Pesa Daraja API
M-Pesa Daraja
Pesapal
Pesapal
Paystack
Paystack
IPRS via eCitizen
IPRS via eCitizen
Kenya Office of the Data Protection Commissioner
Kenya ODPC
All integrations are production-grade and fully active on the platform
Ready to Get Started?

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